Welcome to GOODMATES Apparel - Where Mates Have Got Your Back
G’day and welcome to GOODMATES Apparel - your new go-to for high-quality, no-fuss basics that do more than just look good. Because when it comes to your wardrobe, sometimes simple is everything. And here at GOODMATES, we believe in clothes that work as hard as you do - basics that have your back, always.
Why GOODMATES? Because Mates Have Got Your Back
When we say “Mates have got your back”, we don’t just mean a tagline - it’s our core promise. We design and build apparel with two things in mind: reliability and companionship. You put on GOODMATES gear, and you know you’re backed up - by garments built to last and a brand that cares.
And yes, there’s another line you’ll hear around here: “We make it, you make friend with it.” That’s not just a fun phrase - it’s exactly what we hope happens. We make each piece. You wear it. You love it. You come back time and again. You become friends with your clothes - because they don’t let you down.
Our Philosophy: Simplicity, Durability & Style
At GOODMATES, we’re committed to three core pillars:
1. Simplicity
We design clean, fuss-free pieces - nothing overdone, no gimmicks. A tee, a sweatshirt, a trackpant - you know them when you see them. Our goal is to strip away distractions so your outfit works for you, not against you.
2. Durability
We don’t do fast fashion. Each piece is built to last - from strong stitching to high quality fabrics - so your GOODMATES basics endure wash after wash, season after season. Because when we say basics that have your back, we mean you can trust them in your daily rotation.
3. Style
Just because something is simple or durable doesn’t mean it can’t be stylish. Our cuts are modern, and our colour palette is timeless. The result? Clothing that feels effortlessly cool without trying too hard.
What You’ll Find in the GOODMATES Range
Our collections are designed to be your reliable companions - pieces you reach for day after day. Whether you’re after a solid tee for layering, a go-to hoodie, or everyday bottoms, we aim for versatility. (You’ll see these collections clearly laid out on our Collections pages.)
We keep our range tight and focused so every item earns its place. Want to explore our full line-up? Head over to our Shop / All Apparel page and browse through our core styles.
Quality You Can Trust
One of our founding beliefs: if it’s not built with integrity, it’s not built at all. That’s why:
-
We source fabrics that strike the right balance: soft enough to feel good, strong enough to last.
-
Our cuts and patterns are refined to minimise stress points, reduce unnecessary seams, and maximise fit.
-
We do QC checks so that when a GOODMATES tee arrives in your hands, it feels solid, consistent, and ready to perform.
We want you to feel confident - in the way a mate has got your back - whenever you’re wearing GOODMATES.
The Role of Basics - Foundations with Backbone
Too often, basics are underestimated. But we see them differently: they’re the scaffolding of your wardrobe. When your basics hold up, everything else falls into place. GOODMATES basics are built with backbone - ready to carry heavy use, daily wear, and whatever life throws at them.
Some features you’ll find:
-
Reinforced seams in high-stress areas
-
Clean hems and minimalist detailing (no fussy labels or extra bulk)
-
Neutral core colours designed for mixing and matching
-
Unisex or versatile cuts so pieces cross boundaries easily
Mateship, Community & You
This brand isn’t just about clothes - it’s about building community. We see every customer, every wearer, as a mate. When you choose GOODMATES, you become part of the crew. You’ll be the first to see new drops, hear the backstory behind each product, and help shape the future of the brand.
We’ll be sharing stories behind our designs, behind-the-scenes peeks, and wardrobe tips — so you feel connected, not just as a customer, but as a mate.
