Introduction: The Power of Simplicity
Fashion changes fast - but true style doesn’t.
At GOODMATES, we believe great style starts with simplicity: timeless pieces that make getting dressed easy, confident, and effortless. Our women’s basics range is built around that belief - focusing on premium-quality tees that go with everything, feel incredible, and last for years.
From workdays to weekends, coffee runs to coastal getaways, our tees are made for everyday Australians who appreciate quality without complication. Because when your wardrobe is built on strong foundations, everything else falls into place.
This is your guide to creating a wardrobe that’s as easy as it is elevated - The Women’s Basics Edit by GOODMATES.
Why Basics Matter More Than Ever
We live in a world full of noise - fast trends, fast fashion, fast everything. But more women than ever are choosing to slow down and simplify.
Why? Because great basics make life easier.
A high-quality tee can do more than a dozen trendy pieces combined. It moves with your day, adapts to your style, and works across every season.
Here’s why the shift to simplicity matters:
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Less clutter, more clarity: A few good pieces save decision fatigue.
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Better for the planet: Buying better, not more, reduces waste.
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Timeless style: Clean lines never go out of fashion.
GOODMATES exists for women who value that kind of simplicity - the quiet confidence that comes from knowing your clothes will always have your back.
Fabric First: Why Cotton Wins Every Time
When it comes to building a wardrobe that lasts, fabric is everything.
Most “basic” tees look good for a few wears, then twist, fade, or lose shape. The reason? Poor-quality fibre. At GOODMATES, we take the opposite approach - starting with the best materials and building up from there.
Our Women’s Tees are made from 100% premium combed cotton. Each fibre is carefully refined for softness, breathability, and strength.
Why You’ll Love Premium Cotton
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It breathes: Cotton naturally regulates temperature - cool in summer, cosy in winter.
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It’s soft but strong: The combed process removes short fibres for a smoother, longer-lasting fabric.
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It keeps its shape: Pre-washed cotton resists twisting and shrinking.
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It’s sustainable: Natural and biodegradable, it’s better for you and the planet.
Every GOODMATES tee feels effortless to wear, because it’s been engineered to be that way - from the fabric up.
The Foundation Piece: The GOODMATES Women’s Tee
At the heart of every great wardrobe is a tee that just works. The one you can grab without thinking - because it always looks and feels right.
GOODMATES Women’s Tees were designed for exactly that. Clean cut, flattering fit, premium feel. It’s everything a basic should be - and nothing it shouldn’t.
The Fit
A subtle shape that flatters without clinging. Our women’s tee drapes naturally across the body, creating a soft silhouette that’s effortlessly stylish.
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The sleeves are just the right length - not cropped, not long.
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The neckline sits neatly - feminine without feeling fussy.
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The hem falls at that perfect point for tucking or wearing loose.
Every measurement, seam, and stitch has been refined to feel natural on real women - because comfort is confidence.
The Feel
It’s not just how it looks. It’s how it feels when you put it on.
The midweight cotton (around 180gsm) has substance - it’s not see-through, not flimsy, and not heavy. It holds its shape, breathes beautifully, and softens with each wash without losing form.
Once you’ve worn it, you’ll understand why we call it your “everyday essential.”
How to Style the GOODMATES Tee
A great tee is like a blank canvas - it fits into your life however you need it to.
Here’s how to wear it all week long.
1. The Everyday Look
Pair your white GOODMATES tee with denim shorts or relaxed jeans and white sneakers. Add gold jewellery or a linen shirt if you want to elevate it.
It’s effortless, easy, and perfect for warm Australian days.
2. The Workday Edit
Tuck a charcoal tee into high-waisted trousers or a midi skirt, add loafers or mules, and you’re meeting-ready without sacrificing comfort.
Swap the skirt for jeans after hours and you’ve got a dinner look without the outfit change.
3. The Weekend Away
Pack two GOODMATES tees - one in white, one in black. Wear the white one during the day with linen pants and slides, then change into black for the evening with a denim jacket.
Simple, lightweight, and made for travel.
4. The At-Home Reset
Soft cotton and a clean cut make this tee the ultimate off-duty piece. Pair it with relaxed shorts or trackies for comfort that still feels put-together.
Because feeling good at home should look good too.
5. The Family Day Out
Style your Women’s Tee with matching tones from the Kids Basics range for an effortless family look that’s practical and timeless.
Think: comfort for the kids, simplicity for you, and quality that lasts for both.
Colour: The Simplest Way to Style
One of the easiest ways to elevate your basics is through colour. The GOODMATES palette was created to work together - clean neutrals that suit every skin tone and season.
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White: Crisp, classic, and endlessly versatile.
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Pistachio: Soft, warm, and perfectly neutral.
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Charcoal: The elevated everyday option - pairs with everything.
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Black: Sharp, sleek, and timeless.
Each colour has a purpose - and every piece is designed to be interchangeable. That means fewer decisions, faster mornings, and a wardrobe that always matches.
How to Build a Capsule Wardrobe with GOODMATES
You don’t need a full wardrobe to have full style - you just need the right pieces.
Here’s how to build your capsule collection with GOODMATES staples.
Start with Three Tees
Begin with one white, one neutral, and one dark tone. They’ll cover every occasion - casual, smart, and everything between.
Mix and Match with Ease
Pair your GOODMATES tee with linen, denim, or cotton bottoms. Add texture with knitwear or layer lightly with shirts and jackets when the temperature dips.
Invest in Longevity
Because these pieces last, you’ll find you actually need fewer clothes overall. That’s the beauty of a capsule wardrobe - less clutter, more clarity.
Fit, Form & Function: Designed for Real Women
Every tee is built with one purpose - to make you feel good in your own skin.
We design with intention. The shoulder seams sit exactly where they should, the sleeves fall just right, and the cut allows you to move freely.
No frills. No gimmicks. Just clean, confident design that fits into your life naturally - whether you’re running errands, running meetings, or running after little ones.
This is what we mean when we say: we make it, you make friends with it.
Why Simplicity is the New Luxury
True luxury isn’t about logos or excess. It’s about the things that last - and make life easier every day.
GOODMATES tees are designed to be worn, lived in, and loved. They don’t demand attention; they earn it quietly through quality, comfort, and reliability.
It’s the kind of simplicity that feels luxurious - because it frees you up to focus on the things that actually matter.
Care Tips: Keeping Your Tees Timeless
A few easy habits can keep your GOODMATES tees looking and feeling perfect for years.
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Wash cold: Protects the cotton fibres and colour.
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Use gentle detergent: Harsh chemicals can weaken natural fibres.
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Skip the dryer: Air-dry in the shade for lasting softness.
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Fold, don’t hang: Keeps the shoulders smooth and the fit consistent.
The more care you give them, the longer they’ll look brand new.
The GOODMATES Difference
We don’t chase trends - we perfect essentials.
Every GOODMATES tee is:
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Made from 100% premium combed cotton
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Pre-washed for consistent sizing
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Midweight (180gsm) for all-day comfort
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Cut for everyday movement
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Designed and tested in Australia
We’re proud of what we make, because we know you’ll feel the difference the moment you wear it.
Why GOODMATES Basics Belong in Every Wardrobe
Because they’re the pieces you’ll actually wear - again and again.
They don’t need to shout to stand out. They just work.
And when you find something that works, you hold onto it.
That’s the essence of GOODMATES. Simple. Honest. Built to last.
Shop the Women’s Basics Range
Explore the full collection of Women’s Tees.
Premium cotton. Effortless style. Made to last.
We make it.
You make friends with it.
